DGS acquires A.I.Gen. (Advanced Intelligence Generation), strengthening its leadership in digital transformation services and expanding its business in fast-growing areas such as Artificial Intelligence and Marketing Strategy & Technology.

What does DGS announce on June 3, 2025?

The June 3, 2025 press release announces that DGS S.p.A. has acquired A.I.Gen. Advanced Intelligence Generation S.r.l. from Xenon Small Cap, a holding company leading a center of excellence in the artificial intelligence sector. The transaction is presented as a strategic step to consolidate DGS’s presence in digital transformation and cybersecurity services.

DGS is described as a leading operator in the Italian Information Technology market, specializing in the digital transformation of business processes and cybersecurity services. With this acquisition, the Group aims to further enrich its offering in the areas of Data Intelligence, AI and Martech.

Who is A.I.Gen. Advanced Intelligence Generation?

A.I.Gen. is a technology group whose mission is to generate value for businesses through the use of artificial intelligence. It brings together expertise in data science, marketing, geomarketing and mobile advertising through five companies with a strong market position.

• BID Company: consultancy, solutions and products in the Data & AI field, specializing in Advanced Analytics and Artificial Intelligence.
• Kettydo+: a digital agency specializing in omnichannel consumer engagement and customer loyalty.
• Hic Mobile: an adtech company focused on Mobile & Digital Advertising strategies with strong expertise in proximity marketing.
• UrbiStat: a geomarketing and market intelligence company.
• Youthquake: a data-driven creative agency focused on marketing, branding and digital development.

What are the economic results of the A.I.Gen. Group?

The A.I.Gen. Group recorded pro forma recurring revenue of over €28 million in 2024, up 13% compared with the previous year on a constant perimeter basis. The group now employs more than 250 people.

These figures reinforce the industrial value of the transaction for DGS, which aims to integrate skills already well established in data, AI and technology-driven marketing. The acquisition is part of a broader development path based on organic growth and strategic acquisitions.

Why is the acquisition strategic for DGS?

The acquisition of A.I.Gen. is part of the broader industrial development project that DGS’s shareholder-managers, in partnership with ICG, are pursuing to position DGS as a major player in the Italian Information Technology sector. The goal is to support clients in designing and implementing customized services and solutions for business security and digital transformation.

DGS says it is already a benchmark in high-tech services for digital transformation and cybersecurity, with revenues of over €320 million and more than 2,000 employees operating across Italy. With the integration of A.I.Gen., the Group will be able to strengthen its offering in Data Intelligence, AI and Martech.

What do the deal’s key players say?

The press release includes statements from the main people involved in the transaction, highlighting the strategic fit of the acquisition and the value of the expertise joining the DGS Group. The quotes emphasize growth, industrial vision and continuity of development.

“We are very pleased to announce this new transaction, which is perfectly aligned with DGS’s entrepreneurial growth strategy and with our desire to always stay at the forefront of innovation – comments Vincenzo Fiengo, co-CEO of DGS – we therefore warmly welcome all A.I.Gen. professionals, who bring us new skills that we are sure will be invaluable in supporting our clients in the evolution of increasingly cutting-edge digital strategies and technology solutions.”

“This transaction is a major step in the development path we are pursuing together with DGS, which is proving to be not only a leader in its reference sector but also an extraordinarily attractive industrial project, capable of offering solidity, expertise and vision in areas that still have enormous growth potential such as digital transformation and data analytics” – adds Giulio Piccinini, Managing Director in charge of ICG in Italy.

“We are truly proud to become part of DGS and to make our technologies and the know-how of our Data & AI and Martech professionals available, contributing to strengthening the offering of innovative, high-value-added services” – adds Walter Ballardin, CEO and Partner of A.I.Gen.

Michelangelo Mantero and Leonardo Bruzzichesi, Managing Directors of the Xenon Small Cap fund, conclude: “We are pleased that A.I.Gen. can continue its growth path within a prestigious industrial group like DGS. This sale, the fourth for the Xenon Small Cap fund, confirms our commitment to supporting small excellence-driven businesses operating in KIBS – Knowledge Intensive Business Service.”

Who are the transaction advisers?

The press release also identifies the advisers involved in the transaction. For DGS, Clearwater acted as M&A advisor, Pedersoli Gattai handled legal matters, Simmons & Simmons handled tax, and Alvarez & Marsal handled accounting. For Xenon Small Cap and A.I.Gen., the advisers were Fineurop Soditic as M&A advisor, Ashurst for legal, Deloitte for accounting and tax, and Oliver Wymann for business due diligence.

What does the DGS profile say?

DGS is based in Rome and has been operating for over 25 years in the ICT services market for public and private companies. The company specializes in digital solutions for business process transformation, cybersecurity services and management consulting.

DGS supports leading clients in their respective sectors, ensuring high technical standards thanks to a workforce of more than 2,000 employees with 2,500 technical certifications and long-standing partnerships with major global software and application vendors. For further information, the website www.dgsspa.com is provided.

What does the press release say about ICG?

ICG is described as a leading global alternative asset manager with over 35 years of history, managing $107 billion in assets as of March 31, 2025, and investing flexibly across the capital structure to support partner companies’ growth. Its approach is long-term and aimed at creating value for the benefit of all stakeholders.

Based in London, ICG has an international presence with 20 offices worldwide, including Milan. It is a member of the FTSE 100 and is listed on the London Stock Exchange. Further details are available on the website www.icgam.com.

Where can the full press release be found?

The press release is available for download in the file indicated as download the press release. The page also includes DGS S.p.A.’s corporate details, with headquarters at Via Paolo di Dono, 73, 00142 Rome, Italy, and contact information for the offices and for writing to the company.

• Press release date: 03/06/2025
• Title: DGS acquires A.I.Gen. (Advanced Intelligence Generation)
• Referenced sectors: digital transformation, cybersecurity, Artificial Intelligence, Marketing Strategy & Technology, Data Intelligence, AI and Martech