P 4 Loyalty

Leverage Microsoft Dynamics 365 to increase customer loyalty, with dedicated in-store promotions, multi-channel integration and customer KPIs to deliver the best customer experience available across all your channels 

A dedicated solution for companies aiming to manage customer loyalty activities by integrating all relevant touchpoints. 

P 4 Loyalty is the Microsoft-certified application that offers a better customer experience, based on an increasingly digital first approach: with the aim of extending the potential of business processes, the solution allows you to increase the customer lifetime value of your customers: through the specific web app customers can access their reserved area, view their Digital Loyalty Card, request rewards and download available discount vouchers. 

P 365 Loyalty

P 365 CRM Loyalty | Core

P 365 CRM Loyalty | Customer Portal


P 4 Loyalty covers marketing and unified commerce processes with customers, card management and loyalty programmes, customer statuses and all aspects of campaign and promotion management, supported by clustering and segmentation models and predictive analysis algorithms. 

Loyalty programme management 

Marketing promotions 

Customised customer profiling 


Data analysis and IoT 

Customer service and in-store CRM operations 

Advanced multi-channel touch points 

360° integration suite 

Social networking

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Case study

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