Hicmobile

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HicMobile, a DGS Group company, is a center of excellence specializing in mobile advertising, geo-marketing and performance marketing solutions driven by a strongly data-centric approach. Originally established as a mobile media agency, it has evolved into a technology partner capable of combining innovation, operational simplicity and data culture to develop digital strategies focused on measurable and tangible results. 

HicMobile’s activity is built on three core principles: acting on data to enable high-impact, informed decisions; innovating pragmatically by exploring new market opportunities; and integrating technological, analytical and creative expertise within a unified full-stack structure. This model allows the design and management of highly customized campaigns, minimizing dispersion and maximizing performance across the entire funnel. 

The company covers the full digital advertising value chain, from Proximity Marketing and Audience Targeting to Performance Solutions and Programmatic, including Gaming Solutions and Connected TV. Proprietary platforms, including a DMP, Location Intelligence tools and real-time monitoring dashboards, enable advanced segmentation, in-store conversion tracking and campaign optimization based on measurable KPIs and defined business objectives. 

Through geo-based advertising solutions and advanced territorial analytics, HicMobile supports retailers and brands in identifying the most strategic areas, activating targeted campaigns and measuring sales impact. With a focus on measurability, brand safety and technological integration, it strengthens the DGS Group’s martech and data-driven offering, generating tangible value throughout the entire communication and conversion journey. 

A pioneer in e-Learning and among the first Italian companies to adopt cloud-based HR solutions, Allos has expanded its offerings to ERP and Digital Enterprise Transformation, becoming a leading provider of the SAP suite, where it has been a Gold Partner since 2015.

It operates with teams specialized in various areas of digital transformation—from Digital HR to operational and management process management—offering customized, integrated solutions designed to generate value and improve the user and employee experience. Each project is supported by vertical consulting expertise, proven methodologies, and a strong focus on sustainable innovation.